Why You Need to Leverage LinkedIn Short-Form Video In 2025

“🎥 LinkedIn Shorts the Next Big Opportunity: LinkedIn Shorts are THE blue ocean opportunity right now. Video viewership jumped 36% last quarter, and the platform is going ALL IN on the format. Missed the TikTok and YouTube wave? This might be your second chance to catch lightning in a bottle…”

The Numbers Don’t Lie: Short-Form Video is Eating the Internet

It’s no mystery short form video content has been the current digital content consumption trends for the past several years. Here are some statistics to back it if you’ve been living under a rock:

• Video content is projected to constitute 82% of all global internet traffic by 2025.
• 75% of consumers prefer videos over text for learning about products/services.
• People spend an average of 1 hour and 16 minutes daily watching short-from videos.
• Short-form videos receive 2.5x more engagement than long-form videos.

Microsoft’s $26B Bet: Why They Can’t Afford to Miss This Wave

The short-form video landscape is currently dominated by the big three platforms: TikTok, Instagram Reels, and Youtube Shorts.

With LinkedIn being Microsoft's biggest social network, they'd be leaving massive opportunity on the table if they squandered the chance to eat into this market share, especially considering the size of their existing professional audience. They have no chicken-and-egg problem compared to fledgling startups trying to build competition. They simply need to roll out features that compete with the big three.

That's why they introduced a beta feature offering a dedicated vertical video feed on their mobile app in 2024, with desktop video shorts allegedly coming soon. The beta test was a knockout success:

• Total video viewership increased by 36% YOY
• Short-form video is the fastest-growing content category on their platform
• Their success has inspired them to invest further, hosting workshops for their 500+ publishers and journalists to educate them on best practices.

This is all the traction they needed to validate their proof of concept & double down on making short-form video a staple of their platform.

The Creator’s Advantage: Breaking LinkedIn’s Status Quo

LinkedIn is simply stale in its current iteration: 99% play it safe because their next paycheck is tied to their current employer, avoiding posting anything meaningful or eye-catching.

Just because it's a corporate professional social network doesn't mean YOU have to publish corporate content.

Personally, I've noticed LinkedIn's algorithm heavily prioritizes video content over text-based or image posts. If you're a business owner, creator, or simply have a unique voice... use this to your advantage. This is an opportunity to stand out from the masses. While everyone zigs, you zag.

Furthermore, corporate America is increasingly attempting to be less 'corporate' and hiring creators to speak at events, conferences, create content, & more. This is a great opportunity to get in front of them and land new partnership opportunities.

Work Smarter, Not Harder

If you’re already publishing on one of the other big three platforms, I recommend you start repurposing content on LinkedIn as well. What do you stand to lose? 

‍