RogueHire: Post-Acquisition Brand Transformation
🏥 About RogueHire
RogueHire stands as the industry's definitive authority on healthcare talent acquisition performance, with an unmatched 16-year history of data analysis and benchmarking excellence. Their comprehensive analytics have supported 147 healthcare organizations, processed over 10 million candidate applications, and tracked 740,000+ position requisitions. This wealth of data has enabled them to generate 6,500 unique talent acquisition benchmarks across six key performance dimensions.
As pioneers in their field, RogueHire developed the industry's first and only Recruitment Operating System (rOS), designed to create the behaviors and habits required for healthcare organizations to meet their hiring objectives. Their impressive credentials include 16+ years of experience, 14 consecutive years of Elite Honor Roll℠ Awards, and a community of 3,200+ talent acquisition professionals who rely on their expertise and data-driven insights.
🚫 The Problem
Following a complex private equity transaction, RogueHire faced significant operational and marketing challenges:
- Post-acquisition restructuring necessitating the unbundling and rebundling of three distinct businesses under a unified brand
- Complete lack of marketing infrastructure with no in-house team to manage the transition
- Digital presence void with no website or online brand identity following separation from parent company
- Absence of go-to-market strategy for their newly independent operation
- Technical migration requirements involving complex platform transitions from their former parent company
💡 Solution
T Minus Studios deployed our Marketing as a Subscription (MaaS) model to provide RogueHire with comprehensive marketing infrastructure:
Brand Development & Strategy
- Unified brand identity creation that encompassed their family of brands while establishing distinctive positioning
- Go-to-market strategy tailored to healthcare talent acquisition decision-makers
- Strategic messaging framework highlighting their unparalleled data expertise and benchmark leadership
- Developed brand assets for their annual Elite Honor Roll award ceremony.
Digital Infrastructure Build
- Complete website development from strategy and design through development and launch
- Technical migration from Symplr (former parent company) platforms
- CRM implementation and management until their Salesforce migration
- Marketing automation setup with custom workflows and integrations
Multichannel Marketing Execution
- Demand generation campaigns producing thousands of leads for monthly webinars and seminars
- SEO foundation establishing digital visibility for their newly independent brand
- Creative asset development including presentations, videos, animations, and marketing collateral
- Data acquisition and enhancement supporting targeted outreach to ideal prospects
- Omnichannel outreach campaigned tailored to healthcare talent acqusitio decision makers
📈 The Results
Our partnership with RogueHire delivered transformative outcomes for their business:
- 480% team growth from under 5 team members to over 24 team members
- Thousands of monthly leads generated for their educational webinars and seminars
- Successful brand relaunch with cohesive identity across their family of offerings
- Complete digital infrastructure enabling independent market operation
- Seamless technical transition from former parent company platforms
Beyond the metrics, our MaaS implementation provided RogueHire with the marketing foundation necessary to capitalize on their unmatched data assets and industry expertise during a critical business transition.
🤝 Connect with RogueHire
Looking for a job in healthcare or want to partner with the RogueHire team? Shoot me an email and I'll connect you directly with their incredible leadership team.