Bullpen: Democratizing PR Through Marketplace Innovation

🔍 Meet Bullpen

Bullpen is revolutionizing the public relations industry with the first-of-its-kind marketplace connecting top companies with elite PR teams. Their innovative platform democratizes access to high-quality PR services through a consultative matching process that ensures clients find the perfect PR partner for their specific needs.

The Bullpen model solves the fundamental challenge in PR: finding teams who already have established relationships with targeted media outlets and proven experience in specific industries. Their four-step process—consultation, matching, introductions, and decision support—creates a frictionless experience for companies seeking media coverage while providing qualified leads to their network of specialized PR professionals.

With an impressive roster of PR teams who have secured placements in top-tier outlets like Forbes, The New York Times, CNBC, Bloomberg, and TechCrunch, Bullpen has established itself as the premier connector between companies seeking coverage and the PR teams who can deliver results.

🧩 The Problem

Despite their innovative business model, Bullpen faced critical marketplace challenges:

• Classic chicken-and-egg dilemma – needing to simultaneously grow both sides of the marketplace (companies seeking PR and PR teams offering services)
• Lack of consistent lead generation to drive predictable growth and marketplace liquidity
• Limited marketing infrastructure with no in-house team to execute go-to-market strategies
• Undefined sales processes for converting leads and onboarding PR channel partners

‍

💡Our Solution

T Minus Studios implemented a comprehensive Customer Acquisition as a Service (CAaaS) strategy to solve Bullpen's marketplace growth challenges:

1. Demand Generation Engine

• Multi-channel outbound campaign targeting in-market companies seeking PR services across YC startups, growth-stage companies, and Fortune 500s
• Consultative sales process development designed to qualify and convert high-value marketplace participants
• Consistent demo pipeline establishing predictable growth metrics and marketplace activity

2. Channel Partner Acquisition

• Strategic pitch deck development for PR team recruitment and onboarding
• Direct outreach and relationship building with elite PR firms and independent practitioners
• Onboarding system creation to streamline partner integration into the marketplace

3. Team Building & Training

• Strategic hiring support for multiple key roles including sales team members
• Comprehensive sales training program to ensure consistent execution of acquisition strategy
• Marketing operations hiring and onboarding to establish internal capabilities
• Knowledge transfer protocols enabling the team to maintain momentum post-engagement

‍

‍

🏆 The Results

Our partnership with Bullpen delivered transformative outcomes for their business:

• From $0 to 7-figure revenue run rate achieved within just 6 months of marketplace launch
• 1,500+ demos generated with key decision-makers across the business spectrum, from Y Combinator startups to Fortune 500 enterprises
• 100+ PR channel partners personally pitched and onboarded to the marketplace
• Viable marketplace equilibrium established by solving the chicken-and-egg challenge
• Sustainable growth foundation created through documented processes, trained teams, and established playbooks

By tackling both sides of the marketplace simultaneously, we helped Bullpen achieve the critical mass necessary for a functioning PR marketplace, establishing them as the go-to platform for companies seeking media coverage and PR professionals looking for qualified clients.

‍

‍

💬 Quotes from Bullpen Channel Partners T Minus Studios Landed

‍

"Bullpen is a great solution for passive lead generation. We believe in this approach so much that we encourage our agency clients to try Bullpen as well. Not yet one full year into this engagement, and will get approximately an 11x ROI!" - Brad MacAfee - Founder & CEO, Mission + CauseFormer CEO, Porter Novelli

"We already have a 12x ROI with Bullpen. Working with them has been nothing short of extraordinary. We won a client right out the gate." - Matt Kovacs, President, Blaze PR

"Our ROI with Bullpen is 30x and counting. What I really like about Bullpen is that we get to review the opportunities and only accept the ones that are right for us. That saves time, money and energy." - Greg Rankin, CEO, Rankin PR

"One of our favorite clients came from Bullpen. This week, we're attending their company conference, speaking at the event, and producing a training workshop for their field leaders. Our ROI with Bullpen is 7.5x." - Jason Mudd - CEO, Axia PR

"Our ROI with Bullpen so far is 25x. Bullpen's model is really a no-brainer. Every client I close pays for 5-10 more meetings every month. If I close two clients with Bullpen, I now get 10-20 meetings per month, and so on. My growth can be astronomical, or as fast as I want it to be." - Ethan Raisel, CEO, Lightspeed PR

"In our first six months with Bullpen, we surpassed a 30x ROI, and that's assuming the clients we've signed only stay with us through the next 2 months. Our ROI will only continue to grow. We could not be more pleased with the results." - Doyle Albee, CEO, Comprise PR

‍

🤝 Connect with Bullpen

Looking to secure media coverage for your company or interested in joining Bullpen's network of elite PR professionals? I'd be happy to make an introduction to their team and help you get started with their unique PR marketplace.